April 27, 2020

Brand Safety in a Time of Crisis

Is your brand’s messaging striking the right tone and showing up in the right places during this unprecedented spike in news consumption? From keyword blocking strategies for programmatic campaigns to tweaking creative messaging to reflect unity and hope, evaluating and monitoring your brand’s tone and placement will help ensure both relevancy and sensitivity.

Stay healthy and stay safe.?#btdoingourpart

BT_Brand_Safety

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